Our SAFE values

It was refreshing when starting the company to sit down with a clean sheet of paper and write down what matters most to us. How we want our company to be run. It was not a five-minute job. After much discussion we arrived at four core values that we are very proud of. Everything we do can be tied back to our SAFE values.   

  • Sustainable

    Our decision making and advice is always done with the long-term in mind. We want a business built on strong foundations. We associate the following behaviours with this value.

    - Long termism

    - Collaboration

    - Better not best

    - Resilience and determination

    - Focus on quality

    - Embracing change

  • Authentic

    Be yourself. By being yourself, we build and maintain a trusted, reliable firm where people enjoy working and respect each other. We associate the following behaviours with this value.

    - Respect

    - Ethics & Integrity

    - Courage of convictions

    - Honesty & Transparency

    - Encouragement of diversity

    - Enjoyment

  • Family first

    Our families come first. There is the Avyse family too, we look after each other. We associate the following behaviours with this value.

    - Trust

    - Understanding

    - Flexibility

    - Inclusivity

    - Develop self and others

    - Appreciation and gratitude

  • Entrepreneurial

    We own our company, and are always alive to opportunities that will benefit the firm. We associate the following behaviours with this value.

    - Commercial thinking

    - Innovation and creativity

    - Agility

    - Curiosity

    - Problem solving

    - Eminence